The Institute of International Relations of Taras Shevchenko National University of Kyiv held the summarizing stage of the second round of the All-Ukrainian Student Research Competition in International Economic Relations on May 28-30, 2020. The results of the the All-Ukrainian Student Research Competition in International Economic Relations were announced online.
“Twenty students were invited to participate in the summarizing scientific and practical conference online. At the conference, 18 students from 12 higher education institutions of Ukraine presented their scientific articles in the form of video presentations. The specialized competition commission consisted of 30 leading academic workers of 17 higher education institutions of Ukraine and the representatives of the Institute of International Relations of Taras Shevchenko National University of Kyiv. The rating of the candidate for winning in the competition was formed with the sum of points received for their presentation at the scientific and practical conference (10 points maximum from one member of the specialized competition commission),” the organizational committee of the competition commented.
The winners were determined according to the results of the first round by reviewing the video presentations. The competition commission received 16 video presentations of the participants’ articles for the second round of the competition (15 participants were invited to the second round in accordance with the commission decision, 1 article was recommended to participation in accordance with the decision of the competition appeal commission).
The competition commission recognized the work “The Shaping of the Brand of Ukraine at the International Markets” as one of the best. The author of the article, students of group 501FM Vladyslav Zhytnyk, was awarded a third-grade diploma. The jury mentioned the relevancy of the scientific problems and the uniqueness of the presented ideas.
“The goal of the research is to generalize the system of factors influencing the formation of national brands at the international level during Euro-integration and the globalization processes. The main position in the economy are usually occupied by the companies with great experience and formed brands. The brands of the country is viewed as an externally-oriented phenomenon. At the same time, the national brand is the most important aspect in competitive advantages and the income of the country, a valuable asset of the economy. That is why the national branding should function at the level of the whole country. The country brand, unlike the commercial company brand, is largely influenced by the historical past, which is really hard to fix and impossible to change. We are planning to continue working on this idea,” the author commented.
Congratulations to the graduate student Vladyslav Zhytnyk and his academic advisor, Associate Professor of the Department of International Economic Relations and Tourism Liubov Tytarenko!
We wish you new successes and scientific achievements!
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