National University “Yurii Kondratyuk Poltava Polytechnic” in partnership with the Peace Corps Ukraine is proud to offer an exciting new international course titled “Strategic Digital & AI Communication: From Analytics to Global Engagement”, led by Maria Petrescu, Associate Professor at the Department of Business Administration, College of Business, Embry-Riddle Aeronautical University (Florida, the USA).
The course is facilitated by Poltava Polytechnic’s Associate Professors Anna Pavelieva and Alina Kudinova. This program will empower students to develop advanced knowledge, practical skills, and a critical understanding essential for thriving in an interconnected, multicultural, and increasingly AI-driven professional world.
Course Highlights:
This course provides a comprehensive curriculum covering:
- Mastering effective digital and hybrid communication strategies, including specific American professional approaches for impactful global engagement.
- Developing critical skills to navigate misinformation, evaluate AI-generated content, and apply proven techniques for detecting deception in online reviews and digital narratives.
- Exploring cutting-edge AI applications in marketing, customer relations, and analysing consumer behaviour in AI-enhanced retail interactions, balancing automation with authenticity.
- Utilising principles of marketing analytics to optimise communication strategies, understand audience behaviour, and enhance team collaboration through actionable data insights.
- Understanding dynamic workplace communication, leveraging AI for efficient virtual meetings, real-time translation, automated summaries, and effective asynchronous interaction in distributed teams.
- Analysing the influence of technology and cultural values on communication, developing robust strategies for effective intercultural interaction in diverse global digital environments.
- Mastering social media for professional communication, networking, and AI-assisted content creation, including insights into viral campaigns, consumer-brand heuristics, and responsible online presence.
- Addressing critical ethical considerations, data privacy, algorithmic bias, and the societal implications of AI-driven communication, including the complex topic of knowledge commodification in the digital age.
- Preparing students for future careers by exploring cutting-edge innovations in AI and business communication, integrating practical case studies and immersive, real-world learning approaches.
When: Wednesdays, 5 p.m. (Kyiv time), starting from February 25, 2026.
Who can join?
- Open to students and PhD students of all specialities and years of study
- Required English level: B1+
- A willingness to engage and actively participate
- Readiness to meet every Wednesday from 5 to 6 p.m. online
How to join?
You can contact the university’s International Relations Coordinator, Anna Pavelieva, at +3-8-095-91-08-192 (Viber, Telegram, WhatsApp, Slack).
Meet the Instructor
Maria Petrescu – Associate Professor, Department of Business Administration, College of Business, Embry-Riddle Aeronautical University (Florida, USA).
Education:
- Ph.D. – Doctor of Philosophy in Business Administration, Florida Atlantic University
- M.B.A. – Master of Business Administration, Nova Southeastern University
- B.A. – Bachelor of Arts in Communications: Journalism and French, West University of Timisoara
Maria’s Areas of Expertise:
Dr Petrescu’s research extensively covers Marketing Analytics, with a strong focus on AI in Marketing and Experiential Immersion Education. Her work explores how AI can be used to detect fake online reviews, optimise e-commerce literature searches, and understand consumer behaviour in AI-enhanced retail interactions. She also investigates cross-cultural market segmentation, analysing the role of technology’s emancipative and traditionalist values across different cultures. Other key interests include the motivations behind luxury consumption, social responsibility in marketing, the digital transformation of communications, the ethical aspects of AI, and aviation safety and sustainability. She is dedicated to understanding consumer behaviour in the digital age, to data-driven decision-making, and to the ethical challenges of integrating AI into business communication and marketing.
Don’t miss this chance to learn from experienced international educators and develop your intercultural competence. Get ready to expand your global perspective!
As a reminder, faculty members of Poltava Polytechnic are eligible to participate in academic mobility and internship programs. Students can study abroad through Erasmus+ credit academic mobility grant programs for a semester or a full academic year at leading universities in Austria, Greenland, Denmark, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Latvia, Lithuania, Luxembourg, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, and the Czech Republic.
For more detailed information on current internship, teaching, and academic mobility programs abroad, please get in touch with the International Relations Office (office 213-C, interoffice@nupp.edu.ua) or Poltava Polytechnic’s International Relations Coordinator – Anna Pavelieva, PhD in Philology, Associate Professor of the Department of Germanic Philology and Translation (phone: +38-(095)-91-08-192).
