Students of “Marketing” specialty of the Institute of Finance, Economics, Management and Law of the National University “Yuri Kondratyuk Poltava Polytechnic” under the guidance of the Head of the Department of Economics, Entrepreneurship and Marketing, Candidate of Economic Sciences, Professor Vira Chevhanova and Candidate of Economic Sciences, Associate Professor of Economics, Entrepreneurship and Marketing Viktoriia Bondarenko attended an educational event at the Poltava Center for Entrepreneurship Support “Diia.Business”.
Students and scientists listened to an interesting lecture by marketer and entrepreneur Viacheslav Borodai, who told about his own career from a university student to the founder of a marketing agency. The participants of the event also discussed strategies for creating and promoting their own brand, particularities of doing business and discussed image topics.
Head of the Department of Economics, Entrepreneurship and Marketing of Poltava Polytechnic, Candidate of Economic Sciences, Professor Vira Chevhanova and a first-year student of “Marketing” specialty of the Educational and Research Institute of Finance, Economics, Management and Law Miliena Zaruba actively joined the professional dialogue. The format of the meeting included the exchange of impressions and practical experience.
“The meeting was full of fervour, pleasant emotions and positive motivation of our university students. After all, while communicating with a successful marketer, future marketing specialists learn new useful skills and increase their own future professional level!” – commented Head of the Department of Economics, Entrepreneurship and Marketing, Candidate of Economic Sciences, Professor Vira Chevhanova.
“I did like this educational event, and now it's even difficult to define what I remember the most – the friendly atmosphere, the high quality of the material presented or the feedback from the speaker. All the above factors motivated and inspired a frank professional conversation, dialogue on equal terms.
Personally, I noted the fact that during studying you should pay more attention to software for marketing automation, to implement innovative technologies in real life. I am sincerely grateful to the lecturers of the Department of Economics, Entrepreneurship and Marketing of Poltava Polytechnic for the unique opportunity to gain the knowledge and skills that a modern marketer desperately needs. I will definitely take part in the next event of a similar format, because we still have to look for such a powerful atmosphere and a fountain of positive emotions at other events!” – shared her thoughts student Miliena Zaruba.
Real examples of cool marketing strategies, detailed analysis of marketing peculiarities aroused great interest among future professionals who discussed why one should study the market, its target audience, competitors and the use of social networks in promoting goods and services. Among the most common questions for the speaker were questions about practical skills a highly qualified marketing specialist should have and the existing opportunities for further employment.
The participants of the event sincerely thanked the organizers for real practical cases and guidelines in working on their own marketing strategy.
Previously, members of the scientific club discussed the financial mechanisms and consequences of monetary reform in Ukraine, and scientists exchanged cases of creative management at an international conference in Bialystok.
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National University “Yuri Kondratyuk Poltava Polytechnic”
