Short Description of the Program

Marketing is an educational program for training a competent specialist in 075 "Marketing" specialism, which provides knowledge and skills in generating new ideas for business development based on the identification of solvent consumer needs. Marketing helps an enterprise to stay afloat and survive in the face of fierce competition for market share. A marketing specialist is able to quickly find insufficiently satisfied consumer demands, or to form them (for fundamentally new products), develop, manufacture and promote new (modernized) products that will satisfy these demands more fully and efficiently than competitors. As global experience shows, the one who is most competent in marketing, has the methods of its implementation and can manage it as efficiently as possible, gains leadership in the competitive struggle.

Advantages of the program

• Ability to conduct marketing research, form a marketing information system of enterprises;
• Ability to solve problematic situations that arise in the marketing activities of manufacturing, business, service organizations, and government agencies in the face of market uncertainty and risks;
• Ability to identify and analyze market problems and develop measures to address them;
• Ability to show initiative and independence in different situations, critically evaluate phenomena and market processes;
• Ability to form a system of marketing communications to influence the consumer and support the interaction of the enterprise with its internal and external environment;
• Ability to use information and digital technologies in the management of marketing activities of enterprises in various sectors of the economy.

Possibilities for studying and training abroad

Students have a unique opportunity to participate in “dual degree” programs at the University of Greenwich (London, UK), Opole University (Poland), Shandong University of Technology (China), Renmin University (China), summer economics schools based on Bialystok Technological University. University (Poland); to pass educational, language and industrial practice at the Brandenburg University of Applied Sciences (Germany), Bialystok Polytechnic.

The main subjects of professional training

Marketing; Startup marketing; Commodity market infrastructure; Introduction to the specialism; Consumer behavior; Marketing product policy; Marketing pricing; Social marketing; Marketing communications; Logistics; E-commerce; Marketing research; Sectoral marketing.

Positions that graduates can hold

Marketer-analyst, trend-watcher; product marketer; geomarketer; promoter; account manager (customer service manager), trade marketer; digital strategist; advertising manager; contextual advertising specialist; creator; E-mail marketer; Internet marketer; SMM manager; PR manager; copywriter; brand manager.

Partner Institutions

University of Greenwich (London, UK), Brandenburg University of Applied Sciences (Germany), Bialystok University of Technology (Poland), University of Mons (Mons, Belgium), JSC "Dominik", LLC "Nova Poshta", PJSC "Poltava Machine-Building Plant”, PJSC“ "Poltavpyvo" Company”, PJSC “Poltava Oil Extraction Plant - Kernel Group”, PJSC “Poltava Medical Glass Factory”, LLC "TAVAGROINVEST”, PJSC “Poltava Automotive Factory”, LLC "Dovzhenko Agricultural company", all-Ukrainian association "Poltavaelectro".

Additional Information

Entrance Exam Program

Educational and scientific institute of finance, economics, and management

Economics, Entrepreneurship, and Marketing Department

Contact Information

Contact the Admissions Office for more information

 vstup@nupp.edu.ua

 +38 (0532) 56-16-04

 +38 (099) 057-65-17

 +38 (0532) 56-19-48

 +38 (0532) 56-18-97

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