Educational Program “Marketing”

Educational program “Marketing”

Field of Study

07 Management and Administration


075 Marketing

Educational Program


Educational Level


Subjects of Centralized Entrance Exam 2020

  • Ukrainian Language and Literature
  • Mathematics
  • Foreign language or Geography

Tuition Fee

  • Full-time: 11100 UAH per semester
  • Distance: 6500 UAH per semester
  • External: 5500 UAH per semester

Short Description of the Program

Marketing is an educational and professional program for the training of competent professionals in the specialty 075 "Marketing", which provides knowledge and skills to generate new business development ideas based on identifying solvent needs of consumers. Marketing helps the company to stay afloat, to survive in a fierce struggle with competitors for a place on the market. The marketing specialist can quickly find insufficiently satisfying consumer demands, or form them (for fundamentally new products), develop, manufacture and market new (modernized) products that will satisfy these demands more fully and efficiently than competitors. According to world experience, leadership in the competition is given to those who are most competent in the field of marketing, have methods of its implementation, and can manage it as effectively as possible. Creativity is the main quality of a marketer. Creative is the main, most valuable, and most expensive new economy product.

Program Benefits

Possibilities for studying and training abroad

Students have a unique opportunity to participate in “dual degree” programs at the University of Greenwich (London, UK), Opole University (Poland), Shandong University of Technology (China), Renmin University (China), summer economics schools based on Bialystok Technological University. University (Poland); to pass educational, language and industrial practice at the Brandenburg University of Applied Sciences (Germany), Bialystok Polytechnic.

Main disciplines of professional training

Marketing; Start-up marketing; Commodity market infrastructure; Introduction to the specialty; Consumer's behavior; Marketing product policy; Marketing pricing; Social marketing; Marketing communications; Logistics; E-commerce; Marketing researches; Industry marketing.

Positions that graduates can hold

Marketer-analyst, trend-watcher; product marketer; geo-marketer; promoter; account-manager (customer service manager), trade-marketer; digital strategist; advertising manager; contextual advertising specialist; creator; E-mail marketer; Internet marketer, SMM manager; PR manager; copywriter; brand manager.

Partner Institutions

University of Greenwich (London, UK), Brandenburg University of Applied Sciences (Germany), Bialystok University of Technology (Poland), University of Mons (Mons, Belgium), JSC "Dominik", LLC "Nova Poshta", PJSC "Poltava Machine-Building Plant”, PJSC“ "Poltavpyvo" Company”, PJSC “Poltava Oil Extraction Plant - Kernel Group”, PJSC “Poltava Medical Glass Factory”, LLC "TAVAGROINVEST”, PJSC “Poltava Automotive Factory”, LLC "Dovzhenko Agricultural company", all-Ukrainian association "Poltavaelectro".

Additional Information

Entrance Exam Program

Educational and scientific institute of finance, economics, and management

Economics, Entrepreneurship, and Marketing Department

Contact Information

Contact the Admissions Office for more information

 +38 (0532)56-16-04

 +38 (099)057-65-17

Or in messengers: