Short Description of the Program

"Marketing" is an educational program for the training of competent specialists, which ensures acquisition of knowledge and skills in generating new ideas for business development based on the identification of solvent needs of consumers. Marketing helps the company to stay afloat, to survive in the conditions of fierce competition with competitors for a place on the market. A marketing specialist is able to quickly find unsatisfied consumer requests, or form them (for fundamentally new products), develop, manufacture and promote new (modernized) products on the market that will satisfy these requests more fully and efficiently than competitors. As world experience shows, the leadership in the competition goes to the one who is most competent in the field of marketing, possesses the methods of its implementation and can manage it as efficiently as possible.

Advantages of the program

The advantages of the training program for specialists include formation of competent specialists capable to:

• generate new ideas for business development based on the identification of solvent consumer needs;
• possess professionally important technologies for segmentation methods and types of positioning; business portfolio management models of the firm; determination of possibilities and directions of real growth of the company; selection of competitive marketing strategies.
• be able to assess the market situation and sustainable competitive advantages of the enterprise;
• choose the most effective directions for the company's growth; develop competitive marketing strategies.
• use a foreign language to ensure effective scientific and professional marketing activities;
• solve the problem of building the company's communications with consumers and contact audiences, creating your own business name, developing the basic concept of advertising policy, as well as attracting partners and investors.
• apply in practice the methods of analysis, creativity and innovation in branding, taking into account the peculiarities of branding in various industries and spheres of activity, in various socio-cultural environments.

Possibilities for studying and training abroad

Students have a unique opportunity to participate in «dual degree» programs at the University of Greenwich (London, UK), Opole University (Poland), Shandong University of Technology (China), Renmin University (China), summer economics schools based on Bialystok Technological University. University (Poland); to pass educational, language and industrial practice at the Brandenburg University of Applied Sciences (Germany), Bialystok Polytechnic.

Main subjects of professional training

Strategic marketing; Logistics management; Advertising management; Marketing management; Business protocol; Brand management; Global economy; Methodology of scientific research; Marketing distribution policy; Business planning; Innovation marketing

Positions that graduates can hold

1475 Marketing managers

1475 Marketing manager

1475.3 Market research and public opinion manager

1475.3 Head of the market research and public opinion research department

1475.4 Managers (managers) in matters of commercial activity and management

1475.4 Logistics manager

1475.4 Supply manager

1475.4 Sales manager

1475.4 Public Relations Manager

1475.4 Manager of foreign economic activity

1476.1 Advertising managers

1476.1 Advertising manager

23 teachers

241 Professionals in the field of public service, marketing, business efficiency, financial activity, rationalization of production and intellectual property

Partner Institutions

University of Greenwich (London, UK), Brandenburg University of Applied Sciences (Germany), Bialystok University of Technology (Poland), University of Mons (Mons, Belgium), JSC "Dominik", LLC "Nova Poshta", PJSC "Poltava Machine-Building Plant”, PJSC“ "Poltavpyvo" Company”, PJSC “Poltava Oil Extraction Plant - Kernel Group”, PJSC “Poltava Medical Glass Factory”, LLC "TAVAGROINVEST”, PJSC “Poltava Automotive Factory”, LLC "Dovzhenko Agricultural company", all-Ukrainian association "Poltavaelectro".

Additional Information

Entrance Exam Program

Institute web-page: http://fem.nupp.edu.ua/

Department web-page: https://nupp.edu.ua/page/kafedra-yekonomiki-pidpriemstva-ta-upravlinnya-personalom.html

Contact Information

Contact the Admissions Office for more information

 vstup@nupp.edu.ua

 +38 (0532) 56-16-04

 +38 (099) 057-65-17

 +38 (0532) 56-19-48

 +38 (0532) 56-18-97

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