Educational Program “Marketing”

Educational program “Marketing”

Field of Study

07 Management and Administration


075 Marketing

Educational Program


Educational Level


Entrance Exam

  • Centralized Foreign language Entrance Exam
  • Professional Entrance Exam
  • Additional Entrance Exam (for students with a Bachelor’s degree in another specialty)

Tuition Fee

  • Full-time: 14450 UAH per semester
  • Distance: 7500 UAH per semester
  • External: 6850 UAH per semesterr

Short Description of the Program

Marketing is an educational and professional program for the training of competent professionals in the specialty 075 “Marketing”, which provides knowledge and skills to generate new business development ideas based on identifying solvent needs of consumers. Marketing helps the company to stay afloat, to survive in a fierce struggle with competitors for a place on the market. The marketing specialist can quickly find insufficiently satisfying consumer demands, or form them (for fundamentally new products), develop, manufacture and market new (modernized) products that will satisfy these demands more fully and efficiently than competitors. According to world experience, leadership in the competition is given to those who are most competent in the field of marketing, have methods of its implementation, and can manage it as effectively as possible. Creativity is the main quality of a marketer. Creative is the main, most valuable, and most expensive new economy product.

Program Benefits

The advantages of the educational program for specialists in the specialty 075 "Marketing" are the formation of competent professionals who are capable:

Possibilities for studying and training abroad

Students have a unique opportunity to participate in «dual degree» programs at the University of Greenwich (London, UK), Opole University (Poland), Shandong University of Technology (China), Renmin University (China), summer economics schools based on Bialystok Technological University. University (Poland); to pass educational, language and industrial practice at the Brandenburg University of Applied Sciences (Germany), Bialystok Polytechnic.

Main disciplines of professional training

Strategic Marketing; Logistics Management; Advertising Management; Marketing Management; Business Protocol; Brand Management; Global Economy; Research Methodology; Distribution Marketing Policy; Business Planning; Marketing Innovation

Positions that graduates can hold

1475 Marketing managers (administrators); 1475 Marketing Manager; 1475.3 Market research and public opinion manager; 1475.3 Head of Market and Public Opinion Research Division; 1475.4 Managers (administrators) for business and management; 1475.4 Logistics Manager; 1475.4 Supply Manager; 1475.4 Sales Manager; 1475.4 Public Relations Manager; 1475.4 Foreign Economic Activity Manager; 1476.1 Advertising managers (administrators); 1476.1 Advertising Manager; 23 Teachers; 241 Professionals in the field of civil service, marketing, business efficiency, financial activities, rationalization of production and intellectual property

Partner Institutions

University of Greenwich (London, UK), Brandenburg University of Applied Sciences (Germany), Bialystok University of Technology (Poland), University of Mons (Mons, Belgium), JSC "Dominik", LLC "Nova Poshta", PJSC "Poltava Machine-Building Plant”, PJSC“ "Poltavpyvo" Company”, PJSC “Poltava Oil Extraction Plant - Kernel Group”, PJSC “Poltava Medical Glass Factory”, LLC "TAVAGROINVEST”, PJSC “Poltava Automotive Factory”, LLC "Dovzhenko Agricultural company", all-Ukrainian association "Poltavaelectro".

Additional Information

Entrance Exam Program

Institute web-page:

Department web-page:

Contact Information

Contact the Admissions Office for more information

 +38 (0532)56-16-04

 +38 (099)057-65-17

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